When to carry out internal communications benchmarking
Internal Communications benchmarking can be used in support of an ongoing operational improvement programme, or as part of a culture development programme. It is also helpful where the organisation has already commenced an employee-centred improvement project and is reviewing its strategic options for the deployment of major new employee systems, re-engineering programmes or process transformation projects.
Assessment criteria examples:
Capability
61%
Systems and Tools
94%
Channel Quality
73%
Content Quality
34%
How a typical engagement works:
- Day 1: review with stakeholders to agree assessment structure and the relevant areas of the business to be assessed.
- Days 2-5: structured interviews with stakeholders and other project contributors; assessment of cultures, processes, operational performance, high-level financial performance, etc.
- Days 6-7: Report Preparation
- Post-assessment: Presentation of benchmarking report, findings, recommended improvement areas and suggested next steps.
Outputs:
The principal output is the benchmarking report, including dash-boarded findings, improvement areas, recommendations and next steps.