About Nick - Nick Wake

Hello!

My background is in leisure, sport and hospitality, where I developed my skills as a retail marketer who understands the power of people to drive brand performance.

During my 30+ year career, I have experienced just about every form of organisational context from FTSE 100, to public sector, to privately owned SME. In this time, I have learned a lot about leadership, culture and what a great team looks like.

I am passionate about developing people, organisational culture and the role of managers and leaders in shaping this ultimate powerhouse for competitive advantage.

I have been successfully running my own business for over 10 years now and am an accredited practitioner with Seventh Wave and Emergenetics. When not delivering workshops, you’ll find me lecturing on marketing at Oxford Brookes University, tutoring postgraduates with Cambridge Marketing College, authoring study guides and running between the wickets at my local cricket club in Tring, Hertfordshire. I take inspiration from the many wonderful people I work with, but particularly from my two children, Ellie & Matt, and my wife Jules.

Some personal references

from people I have worked with in the past

Nick is a great teacher & speaker – always finding time to share his vast experience and skill set with team mates seeking progression, training, coaching and mentoring.

Trevor Haines

UK Country Manager - iFLY Indoor Skydiving

Nick is an outstanding coach, trainer and marketer who instinctively understands people and brands.

Grant Wright

CEO - World of Golf

I was hugely impressed by the way in which Nick quickly got on top of a large and complex brief. He conducted a full review of department activities and focus and realigned marketing resources as a result.

Stuart Pringle

Managing Director - Silverstone Circuits

Nick has always been one of the most logical and thoughtful people that we have worked with. As well as having great attention to detail, he is also very good at appreciating the larger picture.

Neil Lewin

Owner/MD - Semantic

Nick is a highly motivated and consumate professional with an array of experience in all aspects of business strategy. Nick has contributed positively to many areas of our worldwide operation and has been one of the company champions in driving our values and culture.